Betting and iGaming — licensed only · Brazil · Colombia · Mexico · EU

Google Ads for licensed sportsbooks and casinos

Regulated markets are opening, and Google allows ads only from operators with a license and certification. We work only with them — we check the website, match the GEOs and provide infrastructure that scales.

Message us on Telegram →From 1% of ad spend

Sound familiar? Solved

TodayWith Gads

You have the license, but ads won’t launchLaunch readiness check: Google certification, website requirements, local law

Responsible gambling and age requirements — easy to get wrongA list of landing page fixes before launch

Several countries and brandsAccounts and Sub-MCCs for each market and brand

Payments and reconciliation eat up the team’s timeTop-ups by invoice or USDT, history and reports

Partners require a contract and NDALegal entities in the UK, US and UAE

What an operator needs

Licensed only

A regulator’s license and Google certification are required.

A check before launch

Google’s gambling policies, website requirements, local law.

Regulated markets

Brazil, Colombia, Mexico, EU countries — we match GEOs to your license.

Separate brands

A Sub-MCC for each brand and market.

Scale

The account pool grows with your volume.

Contract and NDA

Legal entities in London, Wyoming and Dubai.

Situations clients come with

Licensed casino · Brazil · $60,000/mo

We have a license, but launching ads is hard

We only work with licensed projects certified by Google. Before launch we check the website and tell you what to fix.

Licensed sportsbook · Colombia · $80,000/mo

A regulated market with strict rules

We only work with licensed projects, match the infrastructure to the GEO and check the website before launch.

$0subscriptionmarket rate: $97–2,499/mo

$0for accounts and replacementsmarket rate: $2 – €600 per account

0%on top-upsmarket rate: 4.5–20% of each

3→1%only on actual ad spendtransparent volume-based scale

Calculate for your budget →

Clients on Gads

£350,000/mo

“We can’t afford to launch on the third try. Before launch we got a clear list: what to fix, exactly where, and what to double-check. We launched on the first attempt.”

Oliver Bennett, Head of Performance Marketing · Fintech company · London, UK

€1.5M/mo

“Our clients’ lawyers won’t approve work without a contract. Here we signed an NDA and a contract with a legal entity and pay by bank transfer against an invoice. Finally something we can show compliance.”

James Whitmore, Managing Director · Agency for enterprise advertisers · London, UK

Questions

Do you work without a license?

No. Only operators with a regulator’s license in the country of advertising and Google certification.

Which countries?

Regulated markets where Google allows gambling ads from certified operators — for example Brazil, Colombia, Mexico and a number of EU countries. We confirm availability before you pay.

Do you guarantee approval?

No, Google makes the decisions. We check the website before launch and tell you what to fix.

How much does it cost?

3% on the first $50,000 of monthly spend, 2% on the part from $50,000 to $150,000, 1% on everything above.

Start with a check

01We get your requestSaved instantly, even if you close Telegram
02Telegram opensWith a ready-made message — no typing needed
03Launch within an hourWe reply 24/7; after review, accounts are issued instantly

Or directly: @gadsagency · sales@gads.agency