Knowledge base

Guides to Google Ads agency accounts, payment, MCC structure and policies — no fluff.

Guide · 9 minWhat is a Google Ads agency account and who needs oneHow a Google Ads agency account works, how it differs from a regular one, who it’s for, what it costs and what to look for when choosing a provider.Gads.agency editorial team · Oct 26, 2026

Pricing · 8 minHow much does a Google Ads agency account cost: pricing models and the mathWhat pricing models Google Ads agency account providers use, what our database of 95 companies shows, how to work out the full cost and which hidden fees eat your money.Guide · 8 minAgency account or your own: 10 differencesWe compare your own Google Ads account with an agency account on ten points — payment, currency, scale, team, documents, cost — and explain when to choose which.Payment · 8 minHow to pay for Google Ads when your bank declines paymentsWhy banks decline Google Ads charges, what Google advises, why a decline is risky for campaigns and what legal ways there are to pay for ads without depending on a card.Payment · 8 minGoogle Ads payment options: automatic payments, prepay, invoicing and paying through an agencyHow you can pay for Google Ads — automatic payments after ads run, prepay, monthly invoicing with a credit line and local methods by country — and when it’s easier to pay through an agency account.Guide · 7 minHow to choose a Google Ads agency account provider: 12 questionsA checklist of 12 questions to ask a Google Ads agency account provider before paying — price, money, accounts, Google’s rules, documents and signs that it’s better to walk away.MCC structure · 8 minMCC and Sub-MCC: how to structure accounts for multiple marketsHow to organize Google Ads accounts by country, brand and client with MCC and Sub-MCC, what limits manager accounts have and how to grant access so budgets and reports don’t get mixed up.Guide · 7 minGoogle Ads account currency: how to choose it and what to do when entering a new marketWhy a Google Ads account’s currency and time zone can’t be changed after creation, how to choose them, how currency relates to payment methods and how to work with several currencies.Google policies · 9 minGoogle Ads account restricted: what to doWhat happens when a Google Ads account is suspended, how warnings and strikes work, why a suspension can’t be bypassed with new accounts and how to appeal properly.Google policies · 7 minGoogle Ads advertiser verification: what’s checked and how to pass it through an agencyWhat Google Ads advertiser verification is, which tasks an individual, a company and an agency need to complete, what appears in ads and what happens if verification isn’t completed in time.Google policies · 7 minRegulated niches in Google Ads: gambling and financial servicesWhat you need to advertise gambling and financial services on Google Ads — certification for each country, a local license, site requirements and Financial Services Verification in 42 countries.

Google Ads by country

Payment methods, Google’s taxes and account currency — based on Google’s help center, with sources.

Glossary

Short definitions.

MCC: A Google Ads manager account used to run many ad accounts.
Sub-MCC: A nested manager account: a group of accounts by brand, client or market.
Spend: The money actually spent on ads. Gads commission is calculated on it.
Account pool: The number of accounts available to a client. It grows with spend volume.
Replacement: A new account in place of a restricted one — within the terms, after checking the cause.
PostPay: Deferred payment: advertise now, pay later — up to 45 days.
White Hat: Advertising that complies with Google’s policies. It’s the only kind Gads works with.
Customer ID: A Google Ads account number in the format 123-456-7890.

Five fields — and you’re on Telegram

01We get your requestSaved instantly, even if you close Telegram
02Telegram opensWith a ready-made message — no typing needed
03Launch within an hourWe reply 24/7; after review, accounts are issued instantly

Or directly: @gadsagency · sales@gads.agency