Google has three payment settings — automatic payments after ads run, prepay before ads run, and monthly invoicing with a credit line for approved businesses. The specific methods depend on the account’s country and currency; some countries have local ones — Pix, OXXO, Banelco, RuPay. Google doesn’t give monthly invoicing to everyone: you need a business older than a year, 6 months in good standing and $5,000 a month or more. If none of this works for you, an agency pays for the ads, and you top up your balance with it by bank transfer or in USDT.
Google’s three payment settings
| Setting | How it works | Who it’s for |
|---|---|---|
| Automatic payments (postpay) | Google charges after ads run: on the first of the month or when costs reach a threshold | Those whose card goes through reliably |
| Manual payments (prepay) | You pay in advance; when the balance runs out, ads stop | Those who want strict spend control |
| Monthly invoicing | Costs accrue and an invoice arrives once a month; you pay by bank transfer within the agreed term | Large businesses approved by Google |
The setting is changed in billing settings by users with admin or billing access. Prepay isn’t available in every country: the list of exceptions is in Google’s help center.
Payment methods by country
Google says plainly: the available methods depend on your country, currency and payment settings, and some work only with the country’s official currency. Besides cards and direct debit, the help center names these local methods:
| Country | Local method | Condition |
|---|---|---|
| Brazil | Pix | Prepay, billing address in Brazil, BRL currency |
| Mexico | Bank transfer, deposit, cash at 7-Eleven and OXXO | Cash carries a convenience fee; minimum payment 100 MXN |
| Argentina | Banelco, PagoMisCuentas | Billing address in Argentina and ARS currency |
| India | RuPay cards, NetBanking | INR currency; online card payments use enhanced security |
| Netherlands | iDEAL | Business address in the Netherlands and EUR currency |
A few more details from the help center: Google doesn’t accept prepaid cards for automatic payments, boleto in Brazil is temporarily unavailable for new accounts, and PayPal is temporarily unavailable for new postpay accounts.
Monthly invoicing: who gets it
Monthly invoicing is a credit line from Google. Among the requirements in the help center:
- the business has been registered for at least a year;
- the Google Ads account has been in good standing for at least 6 months;
- spend of at least $5,000 a month in any 3 of the last 12 months;
- the account’s billing details match the company details in the application.
Google reviews the company’s credit history and, if it approves, sends the terms and the credit line. The invoice arrives by the 5th business day of the month, and the payment term is typically 30 days. If you exceed the term or the credit line, your ads may slow down or stop.
For groups of accounts there’s consolidated billing — one invoice for many accounts. It requires a manager account and monthly invoicing, and accounts on one invoice must share a currency.
Taxes on Google invoices
In some countries Google adds local taxes to invoices or deducts them from payments. For example, in Mexico it’s 16% IVA, in Argentina a 21% VAT perception, in Indonesia 11% VAT, in Nigeria 7.5%. The rules depend on the country, and Google keeps them in a separate help article, “Taxes in your country”. Country-by-country details are in the “Google Ads by country” section.
Paying through an agency account
If your card doesn’t go through, there are no local methods, or you need to pay by bank transfer without Google’s monthly invoicing, an agency pays for the ads. Google bills the agency, and you top up your balance with it:
- by bank transfer against an invoice — convenient for accounting;
- in USDT — when bank transfers take days.
The money is on your balance in advance and is split across accounts in the dashboard. The tax consequences of paying abroad depend on your country’s laws — check them with your accountant.
At Gads top-ups are free, all Google Ads currencies are available, and you pay only a percentage of actual ad spend — from 1% to 3%. Clients with a track record can use PostPay deferred payment for up to 45 days.
How to choose
- Your card works, one country — automatic payments or prepay in your own account.
- You need a hard spend cap — prepay.
- A large business with a track record — apply for Google’s monthly invoicing.
- Your card gets declined, or you need several countries and currencies, or payment by bank transfer and USDT — an agency account.
Sources
- Google Ads Help: know your billing options
- Google Ads Help: payment methods
- Google Ads Help: about monthly invoicing
- Google Ads Help: consolidated billing
- Google Ads Help: taxes in your country