Google Ads agency account providers make money in three ways — a subscription, account fees, and a percentage of top-ups or spend — often combining them. In our database of 95 companies with public prices, about 19 charge a subscription of $97 to $2,499 a month, about 14 charge $2 to €600 per account or for opening one, at least 4 take 4.5% to 20% of top-ups, and 36 require a minimum deposit or budget. Compare the full monthly cost on your budget, not a single percentage.
Three pricing models
On the Google Ads agency account market, providers make money in three ways and often combine them:
- Subscription. A fixed monthly fee for access to accounts or the dashboard, sometimes plus a percentage.
- Account fee. A one-time fee for opening an account or a fee for each account, sometimes also for replacements.
- Percentage. Of top-ups — of every amount you deposit — or of spend — of the money that actually went to ads.
Minimum deposits and minimum monthly budgets are a separate thing: they don’t change the price, but they decide how much money you have to lock up at the start.
What our database shows
We collected the terms of 95 providers that publish their prices. It’s a snapshot of public price lists, not a study of the whole market, and companies change their terms.
| Model | Number of providers | Price range |
|---|---|---|
| Subscription | About 19 | $97 to $2,499 a month |
| Fee per account or for opening one | About 14 | $2 to €600 |
| Percentage of top-ups | At least 4 | 4.5% to 20% |
| Minimum deposit or budget | 36 | Depends on the provider |
The models overlap: one provider can charge both a subscription and a percentage, so the rows add up to more than 95.
Why a percentage of top-ups costs more than it looks
A percentage of top-ups is charged on every amount you deposit — even if the money hasn’t been spent yet, went to another account or will come back to you when you withdraw. A percentage of spend is charged only on what was actually spent on ads.
Example: you topped up $30,000 and spent $20,000 in a month. At 5% of top-ups you pay $1,500; at 5% of spend, $1,000. Withdrawing the remaining $10,000 can cost even more if the provider charges a withdrawal fee.
How to work out the full cost
Add up everything you’ll pay in a month on your real budget:
- the subscription;
- fees for opening accounts and for replacements, divided by the months you’ll work;
- the percentage — of top-ups or of spend;
- any fee for topping up in USDT or by transfer;
- exchange-rate losses if the provider converts currency at its own rate;
- the fee for withdrawing the remaining balance.
An example with $20,000 of spend a month and 10 accounts. The terms below illustrate typical models, not specific providers:
| Model | Example terms | Monthly cost |
|---|---|---|
| Percentage of top-ups | 5% of $20,000 | $1,000 |
| Subscription plus percentage | $299 + 2% of spend | $699 |
| Account fees | $50 × 10 accounts in the first month | $500 just for opening |
| Gads | 3% of spend, free accounts | $600 |
On larger budgets the picture changes: a subscription is spread over more spend, and a tiered percentage lowers the average rate. So compare on your own budget. You can work out Gads for your volume with the calculator on the pricing page.
How Gads pricing works
- Free accounts. No fee for opening, per account or for replacements.
- No subscription. No monthly payments.
- Only a percentage of spend, tiered. 3% on the first $50,000 a month, 2% on the part from $50,000 to $150,000 and 1% on everything above $150,000. For example, at $200,000 a month: $1,500 + $2,000 + $500 = $4,000, 2% on average.
- Free top-ups by bank transfer against an invoice or in USDT.
- Minimum for a direct client — from $15,000 of spend a month and a deposit from $3,000.
We don’t call ourselves the cheapest on the market: some providers have lower rates, but with a subscription or other fees. Our goal is a clear price with no hidden fees.
Questions to ask a provider before paying
- Is the percentage based on top-ups or on spend?
- Is there a subscription, a fee per account or for replacements?
- Is there a fee for topping up and for withdrawing the balance?
- What exchange rate is used to convert currencies?
- What are the minimum deposit and the minimum budget?
- Are these terms written into a contract or public terms of service?
The full selection checklist is in “How to choose an agency account provider”.