In short
Choose a Google Ads agency account provider by what you can check before paying — a published price and what the percentage is based on, replacement and withdrawal rules, a legal entity and a contract, a self-serve dashboard and a niche policy. The main red flag is promises of “no bans” and willingness to run ads that break Google’s rules. Restrictions are imposed by Google, and an honest provider doesn’t promise to lift them.
12 questions for a provider
Price
- Is the pricing published? If the price is only named “after a call”, comparing offers will be hard.
- Is the percentage based on top-ups or on spend? A percentage of top-ups is charged on unspent money too. Details in “How much does an agency account cost”.
- Is there a subscription, a fee for accounts, replacements, top-ups or withdrawals? Count the full monthly cost on your budget.
Money
- How do I top up and in which currencies? By bank transfer against an invoice, in USDT, and which Google Ads currencies the accounts are available in.
- How and how fast can I withdraw the balance? The timeframe, the method, the fees and which documents may be requested.
- Is deferred payment available? On what terms and at what cost.
Accounts
- How many accounts do I get, and how does the pool grow with volume?
- What happens when an account is restricted? Are there replacements, how many, and does the provider check the cause? The honest answer: a replacement isn’t a way to keep running ads that break the rules.
- Is there a self-serve dashboard? Can you create accounts, top up, move money and see statuses yourself — or does every action wait for a manager?
Rules and documents
- Which niches do you work with? An honest provider only takes ads that comply with Google’s rules, and regulated niches only with a license and certification.
- Which legal entity signs the contract? Can you get a contract, an NDA and an invoice?
- How are access and data handled? Roles for the team and contractors, and who sees your data.
Red flags
- “No bans”, “ban protection”, “bypassing moderation”. Restrictions are imposed by Google, and Google treats attempts to get around them with new accounts as an egregious violation: the account is suspended immediately, with no right to advertise again.
- Willingness to run any ad. If the provider doesn’t care what you advertise, your accounts share infrastructure with violators.
- No contract and no legal entity. There’s no one to settle money disputes with.
- No rules for withdrawing the balance. Money is easy to put in and hard to get back.
- Price “on request” only. It usually means the price depends on how hard you bargain.
How to test in practice
- Start with the minimum deposit.
- Time how long it takes to get the first accounts.
- Test the dashboard: creating an account, a transfer, a report.
- Ask support a question at night or on a weekend.
- Withdraw a small amount and see how long it took.
How Gads answers these questions
| Question | Gads |
|---|---|
| Price | Published: 3% / 2% / 1% tiered, on spend only |
| Subscription and account fees | No |
| Top-ups | Bank transfer against an invoice or USDT, free, all Google Ads currencies |
| Balance withdrawal | Usually within 14 business days after the request is confirmed |
| Accounts | Up to 20 for the first $150,000 of spend, up to 10 more for every additional $150,000 |
| Replacements | Up to 30% of the pool a month, after checking the cause of the restriction |
| Dashboard | Creating accounts, top-ups, transfers, statuses, reports — self-serve, 24/7 |
| Niches | White Hat only; regulated niches with a license and Google certification |
| Documents | Contract and NDA with a company in the UK, the US or the UAE |
| Support | Live, 24/7 |
Full terms are on the pricing page and in the replacement and withdrawal rules.
Sources
Questions
Why is a “no bans” promise a bad sign?
Google imposes restrictions under its own rules. A provider can’t lift them, and Google classes getting around suspensions with new accounts as an egregious violation.
Do I need a contract with the provider?
Yes, if the budgets are significant. A contract fixes the price and the replacement and withdrawal rules, and gives accounting a document for the expenses.
How can I test a provider before committing a big budget?
Start with the minimum deposit, check how fast accounts are issued, how the dashboard and support work, and then withdraw a small amount.
Gads.agency editorial teamArticles are written by the Gads platform team, based on Google’s Help Center and our experience with clients.