All Google ad sales in Indonesia are subject to 11% VAT, and invoices are issued by PT Google Indonesia. If you withhold 2% tax, you need to send Google the withholding slip — Bukti Potong — before the payment deadline. Financial services need verification by Google. For advertising in several Southeast Asian countries and paying in USD or USDT, an agency account is more convenient.
Taxes on Google invoices
- 11% VAT. All Google ad sales in Indonesia are subject to 11% VAT, and invoices are issued by PT Google Indonesia.
- 2% withholding. If you withhold 2% tax from a payment, you need to send Google the withholding slip — Bukti Potong — before the payment deadline.
How to pay Google directly
Google accepts bank cards, and other methods depend on country, currency and payment settings. The payment options tool in Google’s help center shows the current list for your account.
Financial services
Indonesia is on the list of countries where Google requires Financial Services Verification. If you advertise financial products, you need a license and verification before launch. Details in our article on regulated niches.
Currency and markets
Currency and time zone are set permanently when the account is created. Stores and apps from Indonesia often advertise in several Southeast Asian countries at once. An “account per market” structure with each market’s currency and time in one MCC works well for this.
When an agency account is more convenient
- You advertise in several countries in the region and count your budget in dollars.
- You need to pay by bank transfer against an invoice or in USDT.
- You need separate budgets and reports by brand, store or app.
In an agency account Google bills the agency, and you top up your balance with the agency. The tax consequences of paying abroad depend on Indonesian law — check them with your accountant.
How to start with Gads
- Submit a request: client type, budget, what you advertise, Telegram or WhatsApp.
- We confirm that the GEOs and currency you need are available before you pay.
- Review takes up to an hour after sign-up, then accounts are issued instantly.
- Top up by bank transfer or in USDT and split the balance across accounts in the dashboard.
The price is only a percentage of actual ad spend: 3% on the first $50,000 a month, 2% on the part up to $150,000 and 1% above. Details on the pricing page.
Sources
- Google Ads Help: taxes in your country (Indonesia)
- Advertising Policies Help: Financial Services Verification
- Google Ads Help: payment methods